ContentStudio: Social Manager — Mobile media & content product delivered by Coralsoft

The situation

What was in place before we started.

The client needed a focused product for social media teams. The first release needed content planning, approval workflows, and publishing status, while managing large files and interrupted publishing. Coralsoft designed and delivered the 12-week MVP from discovery through release.

The client needed a focused product for social media teams. The first release needed content planning, approval workflows, and publishing status, while managing large files and interrupted publishing.

Coralsoft owned product shaping, engineering, QA, and release across a 12-week engagement.

Constraint

Turn the core customer journey into a dependable first release without overbuilding the product.

Estimated Timeline: 3 months
Estimated Team: 3 people
Estimated Budget: $9k – $15k
Platforms: 1

Estimated stack

React NativeExpoTypeScriptCloudflare R2

Delivery story

ContentStudio: Social Manager: a focused product delivered from discovery to release

01

Challenge

The client needed a focused product for social media teams. The first release needed content planning, approval workflows, and publishing status, while managing large files and interrupted publishing.

02

How we built it

We mapped the core journey and data model first, then delivered content planning as a working vertical slice. The next iteration added approval workflows and publishing status, with authentication, validation, loading and failure states designed into each flow. A mobile-first TypeScript build using React Native, Expo, TypeScript, Cloudflare R2 kept the interface and service contracts consistent; the final weeks focused on QA, accessibility, and release preparation.

03

Delivery

The delivered 12-week MVP let social media teams complete the core journey without relying on disconnected tools. It provided a small, maintainable foundation for testing demand and prioritising the next release.

Coralsoft turned the product brief into a maintainable 12-week MVP.

Challenges

Each constraint, and what we did about it.

Constraint

Turn the core customer journey into a dependable first release without overbuilding the product.

What we did

We mapped the core journey and data model first, then delivered content planning as a working vertical slice. The next iteration added approval workflows and publishing status, with authentication, validation, loading and failure states designed into each flow. A mobile-first TypeScript build using React Native, Expo, TypeScript, Cloudflare R2 kept the interface and service contracts consistent; the final weeks focused on QA, accessibility, and release preparation.

Roadmap