Challenge
The client needed a focused product for strength coaches. The first release needed exercise programming, athlete logging, and performance dashboards, while managing habit friction and inconsistent progress data.
Web sport product delivered by Coralsoft
Coralsoft designed, built and shipped this product for the client.

The client needed a focused product for strength coaches. The first release needed exercise programming, athlete logging, and performance dashboards, while managing habit friction and inconsistent progress data. Coralsoft designed and delivered the 12-week MVP from discovery through release.
The client needed a focused product for strength coaches. The first release needed exercise programming, athlete logging, and performance dashboards, while managing habit friction and inconsistent progress data.
Coralsoft owned product shaping, engineering, QA, and release across a 12-week engagement.
Turn the core customer journey into a dependable first release without overbuilding the product.
The client needed a focused product for strength coaches. The first release needed exercise programming, athlete logging, and performance dashboards, while managing habit friction and inconsistent progress data.
We mapped the core journey and data model first, then delivered exercise programming as a working vertical slice. The next iteration added athlete logging and performance dashboards, with authentication, validation, loading and failure states designed into each flow. A web-first TypeScript build using React Native, Expo, TypeScript, Supabase kept the interface and service contracts consistent; the final weeks focused on QA, accessibility, and release preparation.
The delivered 12-week MVP let strength coaches complete the core journey without relying on disconnected tools. It provided a small, maintainable foundation for testing demand and prioritising the next release.
Coralsoft turned the product brief into a maintainable 12-week MVP.




Coralsoft scoped exercise programming and define the data model.
The team built exercise programming, athlete logging, and performance dashboards.
Coralsoft completed integration checks, QA, and release handoff.
Every case study covers a product Coralsoft designed, built, and shipped for a client.