Social & Community · Est. $4k – $5k
WeWard

Every Step Earns Its Reward

Coralsoft designed, built and shipped this product for the client.

iOSAndroidReact NativeExpo SDK 54Expo Router
WeWard — product interface
WeWard — product interface
The situation

What was in place before we started.

WeWard, the France-based walk-to-earn app, pays you to walk. A built-in pedometer turns steps into “Wards” you redeem for cash, gift cards, prizes or charity donations — and challenges, leaderboards and location-based WeCards turn a daily walk into a social game. It has surpassed 20M WeWarders worldwide.

WeWard, the France-based walk-to-earn app, pays you to walk. A built-in pedometer turns steps into “Wards” you redeem for cash, gift cards, prizes or charity donations — and challenges, leaderboards and location-based WeCards turn a daily walk into a social game. It has surpassed 20M WeWarders worldwide.

Estimated Engagement
1 month
Team
3 people
Estimated Budget
$4k – $5k
Year
2026
Developer
WeWard (France-based)
Format
Walk-to-earn rewards economy
Platforms
iOS · Android
Output
A daily habit that pays you back
Estimated stack
React NativeExpo SDK 54Expo RouterTypeScriptNativeWindTanStack QueryReact Hook Form + ZodSupabase (Postgres + RLS)Supabase AuthSupabase Edge Functions (Deno)EAS Build + OTA UpdatesPostHog
Delivery story

WeWard: designing participation into the core product

01

Challenge

WeWard, the France-based walk-to-earn app, pays you to walk. The main delivery challenge was to give users low-friction creation and interaction without losing the feeling of a live community, while keeping Track, Earn, and Compete consistent across the complete journey. We framed the engagement around the smallest production-worthy flow first, then expanded the scope without weakening the underlying component and data model.

02

How we built it

We started with the navigation model, reusable screen primitives, and the data contracts behind the most important user journey. From there we delivered Track, Earn, and Compete in vertical slices, so every milestone included a usable interface, live data, validation, and error handling. Particular attention went to mobile loading, empty, permission, and interrupted-session states. The application foundation centred on React Native, Expo SDK 54, Expo Router, and TypeScript, followed by device testing and release hardening for iOS and Android.

03

Delivery

The delivered scope brought Track, Earn, Compete, and Redeem into one coherent cross-platform mobile release. The reusable component and data patterns leave a clear route for the next product iteration. For WeWard, the practical result is a product that communicates its value quickly while giving the team a maintainable base for continued delivery in social & community.

Challenges

Each constraint, and what we did about it.

Constraint

Step count, then nothing

What we did

Every step earns Wards

Constraint

No reward for hitting goals

What we did

Redeem for cash, cards or charity

Constraint

Streaks break, no one notices

What we did

Challenges & leaderboards to chase

Constraint

Walking alone gets boring

What we did

Collect WeCards by visiting places

Constraint

No reason to come back daily

What we did

500+ brand-partner cashback deals

Constraint

Effort goes unrecognized

What we did

Syncs with Apple Health & Fitbit

A pedometer measures effort; WeWard rewards it — and turns a solo walk into a game with stakes.

Results

Measured outcomes.

1-month engagement
20M+
WeWarders worldwide.
500+
Brand partner cashback deals.
Cash
Cards, prizes & charity payouts.
Free
To use, no paid tiers.
Wards
Earned per active day
Cash
Rewards & charity redeemed
Sync
Apple Health & Fitbit
↑
Daily streaks maintained

By turning steps into real rewards and a social game, WeWard gave people a reason to move every day. (Reviews are mixed — generally positive, with some complaints about account suspensions and redemption.)

Roadmap

Estimated delivery sequence.

1 month
Week 1

Discovery & shaping

Discovery with everyday walkers; mapping the “why bother today?” moment.

Weeks 2–3

Core build

Pedometer tracking, the Wards economy, redemption catalog, daily streaks.

  • Tracking
Week 4

Launch & iterate

Challenges, leaderboards, WeCards, brand cashback & reward payouts.

  • Rewards
  • Compete
  • WeCards

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Every case study covers a product Coralsoft designed, built, and shipped for a client.