Buy & Sell Women’s Fashion
Delivered engagement. Coralsoft designed and built this product end to end; figures below retain their evidence level.
What was in place before we started.
Curtsy is a peer-to-peer resale marketplace for women’s secondhand fashion, loved by 1M+ women. Sellers list an item in under a minute with AI-assisted pricing and brand detection, daily curated drops surface picks in her size, and sellers get paid the moment the item is scanned at the post office.
Curtsy is a peer-to-peer resale marketplace for women’s secondhand fashion, loved by 1M+ women. Sellers list an item in under a minute with AI-assisted pricing and brand detection, daily curated drops surface picks in her size, and sellers get paid the moment the item is scanned at the post office.
- Engagement
- 5 months reconstructed
- Team
- 3 people
- Budget
- $25k – $35k reconstructed
- Year
- 2026
- Used by
- Women sellers · Closet clearers · Trend hunters · Budget shoppers
- Platforms
- iOS & web (no Android app)
- Coverage
- Fast listing, daily drops, offers, sell
- Pricing
- Free to list · fee-free posting days
Each constraint, and what we did about it.
The unlock isn’t more listings — it’s speed. Under-a-minute listing and pay-on-scan make resale effortless.
Outcome, with the source of every figure.
By making listing take under a minute and paying sellers on scan, Curtsy turned closet-clearing into a habit — and AI-assisted pricing made every listing faster to post and easier to sell.
How it was sequenced.
Discovery & shaping
Discovery with women closet-clearers; mapping the “list it fast” moment.
- Fast Listing
- Discover
Core build
Under-a-minute listing, AI pricing & brand detection, daily drops, discover & offers.
- Daily Drops
Launch & iterate
Pay-on-scan payouts, fee-free posting days, cross-list import & support at scale.
- Sell
More work like this.
Every case study is a Coralsoft delivery story, with the evidence behind each figure kept visible.