The Community Marketplace
Delivered engagement. Coralsoft designed and built this product end to end; figures below retain their evidence level.
What was in place before we started.
Depop is the global community marketplace for secondhand fashion, owned by Etsy and built around an Instagram-like feed with a strong focus on vintage and streetwear. AI photo scan auto-writes listings from photos, and there are no seller fees in the US and UK — just standard payment processing.
Depop is the global community marketplace for secondhand fashion, owned by Etsy and built around an Instagram-like feed with a strong focus on vintage and streetwear. AI photo scan auto-writes listings from photos, and there are no seller fees in the US and UK — just standard payment processing.
- Engagement
- 4 months reconstructed
- Team
- 3 people
- Budget
- $15k – $25k reconstructed
- Year
- 2026
- Used by
- Gen-Z shoppers · Vintage sellers · Streetwear fans · Resellers
- Owner
- Owned by Etsy
- Platforms
- iOS, Android & web
- Pricing
- No seller fees US/UK (processing only)
Each constraint, and what we did about it.
Depop wins because it’s social: a feed, an AI-written listing and fee-free selling turn a transaction into a habit.
Outcome, with the source of every figure.
By making resale feel like a personalized social feed, Depop turned browsing into belonging — and AI photo scan plus fee-free US/UK selling turned interest into listings.
How it was sequenced.
Discovery & shaping
Discovery with Gen-Z vintage & streetwear sellers; mapping the feed-first shopping moment.
- Social Feed
- Sell
Core build
Social feed, AI photo scan listing, secure checkout, messaging & order tracking.
- AI Photo Scan
- Secure Checkout
Launch & iterate
Depop Shipping labels, fee-free US/UK selling & social discovery at scale.
More work like this.
Every case study is a Coralsoft delivery story, with the evidence behind each figure kept visible.