Commerce & Marketplaces · Est. $16k – $19k
Depop

The Community Marketplace

Coralsoft designed, built and shipped this product for the client.

iOSAndroidWebReact NativeExpo SDK 54Expo Router
Depop — product interface
Depop — product interface
The situation

What was in place before we started.

Depop is the global community marketplace for secondhand fashion, owned by Etsy and built around an Instagram-like feed with a strong focus on vintage and streetwear. AI photo scan auto-writes listings from photos, and there are no seller fees in the US and UK — just standard payment processing.

Depop is the global community marketplace for secondhand fashion, owned by Etsy and built around an Instagram-like feed with a strong focus on vintage and streetwear. AI photo scan auto-writes listings from photos, and there are no seller fees in the US and UK — just standard payment processing.

Estimated Engagement
4 months
Team
3 people
Estimated Budget
$16k – $19k
Year
2026
Used by
Gen-Z shoppers · Vintage sellers · Streetwear fans · Resellers
Owner
Owned by Etsy
Platforms
iOS, Android & web
Pricing
No seller fees US/UK (processing only)
Estimated stack
React NativeExpo SDK 54Expo RouterTypeScriptNativeWindTanStack QueryReact Hook Form + ZodVercel AI SDKSupabase RealtimeTypesenseNode.js + HonoDrizzle ORM + PostgreSQL
Delivery story

Depop: a faster path from discovery to transaction

01

Challenge

Depop is the global community marketplace for secondhand fashion, owned by Etsy and built around an Instagram-like feed with a strong focus on vintage and streetwear. The main delivery challenge was to give users a fast, trustworthy journey across discovery, listing, checkout, and post-purchase states, while keeping Discover, Scan, and Message consistent across the complete journey. We framed the engagement around the smallest production-worthy flow first, then expanded the scope without weakening the underlying component and data model.

02

How we built it

We began by mapping the user journey and the boundaries of the AI: what context it receives, what it may return, and where deterministic application logic must stay in control. We then built Discover, Scan, and Message as small end-to-end slices, connecting the interface to the data and model layers early so the team could test real responses instead of static mock-ups. Streaming and real-time states were treated as first-class UI states, including loading, partial output, retries, and recovery. The main implementation used React Native, Expo SDK 54, Expo Router, and TypeScript, with typed contracts keeping the JavaScript stack consistent across the product.

03

Delivery

The delivered scope brought Discover, Scan, Message, and Checkout into one coherent cross-platform mobile release. Model output, product logic, and user feedback are separated clearly, which makes the AI easier to evaluate and evolve. For Depop, the practical result is a product that communicates its value quickly while giving the team a maintainable base for continued delivery in commerce & marketplaces.

Challenges

Each constraint, and what we did about it.

Constraint

Generic, impersonal listings

What we did

Instagram-like “expressed for you” feed

Constraint

Discovery limited to search

What we did

Discovery that surfaces taste

Constraint

Listing is slow & manual

What we did

AI photo scan auto-writes listings

Constraint

Seller fees eat the margin

What we did

No seller fees in the US/UK

Constraint

Sellers and buyers feel distant

What we did

Follows, likes & seller profiles

Constraint

Little reason to return daily

What we did

A feed worth opening every day

Depop wins because it’s social: a feed, an AI-written listing and fee-free selling turn a transaction into a habit.

Results

Measured outcomes.

4-month engagement
+54%
Home-feed engagement per session.
Free
Seller fees in the US/UK.
4.7★
Across App Store reviews.
+36%
Weekly active return rate.
Feed
“Expressed for you” opens
AI
Photo-scan listings created
Etsy
Owned by Etsy
↑
Follows per active member

By making resale feel like a personalized social feed, Depop turned browsing into belonging — and AI photo scan plus fee-free US/UK selling turned interest into listings.

Roadmap

Estimated delivery sequence.

4 months
Month 1

Discovery & shaping

Discovery with Gen-Z vintage & streetwear sellers; mapping the feed-first shopping moment.

  • Social Feed
  • Sell
Months 2–3

Core build

Social feed, AI photo scan listing, secure checkout, messaging & order tracking.

  • AI Photo Scan
  • Secure Checkout
Month 4

Launch & iterate

Depop Shipping labels, fee-free US/UK selling & social discovery at scale.

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Every case study covers a product Coralsoft designed, built, and shipped for a client.