Tella — Web media & content product delivered by Coralsoft

The situation

What was in place before we started.

The client needed a focused product for creators recording product videos. The first release needed screen capture, clip editing, and shareable exports, while managing large files and interrupted publishing. Coralsoft designed and delivered the 8-week MVP from discovery through release.

The client needed a focused product for creators recording product videos. The first release needed screen capture, clip editing, and shareable exports, while managing large files and interrupted publishing.

Coralsoft owned product shaping, engineering, QA, and release across a 8-week engagement.

Constraint

Turn the core customer journey into a dependable first release without overbuilding the product.

Estimated Timeline: 2 months
Estimated Team: 3 people
Estimated Budget: $5k – $9k
Platforms: 1

Estimated stack

Next.jsReactTypeScriptCloudflare R2

Delivery story

Tella: a focused product delivered from discovery to release

01

Challenge

The client needed a focused product for creators recording product videos. The first release needed screen capture, clip editing, and shareable exports, while managing large files and interrupted publishing.

02

How we built it

We mapped the core journey and data model first, then delivered screen capture as a working vertical slice. The next iteration added clip editing and shareable exports, with authentication, validation, loading and failure states designed into each flow. A web-first TypeScript build using Next.js, React, TypeScript, Cloudflare R2 kept the interface and service contracts consistent; the final weeks focused on QA, accessibility, and release preparation.

03

Delivery

The delivered 8-week MVP let creators recording product videos complete the core journey without relying on disconnected tools. It provided a small, maintainable foundation for testing demand and prioritising the next release.

Coralsoft turned the product brief into a maintainable 8-week MVP.

Challenges

Each constraint, and what we did about it.

Constraint

Turn the core customer journey into a dependable first release without overbuilding the product.

What we did

We mapped the core journey and data model first, then delivered screen capture as a working vertical slice. The next iteration added clip editing and shareable exports, with authentication, validation, loading and failure states designed into each flow. A web-first TypeScript build using Next.js, React, TypeScript, Cloudflare R2 kept the interface and service contracts consistent; the final weeks focused on QA, accessibility, and release preparation.

Showcase