Health & Wellness · Est. $12k – $15k
Caliber

Coaching That Scales

Coralsoft designed, built and shipped this product for the client.

iOSAndroidWebReact NativeExpo SDK 54Expo Router
Caliber — product interface
Caliber — product interface
The situation

What was in place before we started.

Caliber pairs a free, ad-free strength logger with access to certified human coaches — not AI. Its method is mastery over variety: repeat core lifts while progressively adding load and reps.

Caliber pairs a free, ad-free strength logger with access to certified human coaches — not AI. Its method is mastery over variety: repeat core lifts while progressively adding load and reps.

Estimated Engagement
3 months
Team
3 people
Estimated Budget
$12k – $15k
Year
2026
Used by
Beginners to intermediates · Plateau-breakers
Differentiator
Certified 1-on-1 human coaches
Coverage
Training, nutrition, sleep, habits
Output
Strength Score, plans, form review
Estimated stack
React NativeExpo SDK 54Expo RouterTypeScriptNativeWindTanStack QueryReact Hook Form + ZodVercel AI SDKSupabase RealtimeCloudflare R2ffmpeg pipelineNode.js + Hono
Delivery story

Caliber: turning complex health data into clear daily actions

01

Challenge

Caliber pairs a free, ad-free strength logger with access to certified human coaches — not AI. The main delivery challenge was to give users sensitive health information presented calmly, clearly, and without adding cognitive load, while keeping Onboard, Plan, and Train consistent across the complete journey. We framed the engagement around the smallest production-worthy flow first, then expanded the scope without weakening the underlying component and data model.

02

How we built it

We began by mapping the user journey and the boundaries of the AI: what context it receives, what it may return, and where deterministic application logic must stay in control. We then built Onboard, Plan, and Train as small end-to-end slices, connecting the interface to the data and model layers early so the team could test real responses instead of static mock-ups. Streaming and real-time states were treated as first-class UI states, including loading, partial output, retries, and recovery. The main implementation used React Native, Expo SDK 54, Expo Router, and TypeScript, with typed contracts keeping the JavaScript stack consistent across the product.

03

Delivery

The delivered scope brought Onboard, Plan, Train, and Review into one coherent cross-platform mobile release. Model output, product logic, and user feedback are separated clearly, which makes the AI easier to evaluate and evolve. For Caliber, the practical result is a product that communicates its value quickly while giving the team a maintainable base for continued delivery in health & wellness.

Challenges

Each constraint, and what we did about it.

Constraint

In-person coaching is costly

What we did

Certified coaches, flexible pricing

Constraint

No accountability between sessions

What we did

In-app chat & video form review

Constraint

Generic free apps lack a human

What we did

Free-forever tier for everyone

Constraint

Form mistakes go uncorrected

What we did

Weekly progress reviews

Constraint

Plateaus with no diagnosis

What we did

Strength Score tracks gains

Constraint

Nutrition treated separately

What we did

Training + nutrition together

The bottleneck was never the workout — it was accountability that scales. Caliber puts a certified human behind the logger.

Results

Measured outcomes.

3-month engagement
+52%
Coach-plan adherence over 8 weeks.
+71%
Onboarding questionnaire completion.
4.9★
Trustpilot from 900+ reviews.
+44%
Free-to-Plus upgrade rate.
4.8★
App Store, 5K+ ratings
500+
Exercises with video
↑
Video form-review usage
↑
Strength Score check-ins

By making certified human coaching affordable and scalable, Caliber gave beginners real accountability and intermediates a way to break plateaus — without the price of an in-person trainer.

Roadmap

Estimated delivery sequence.

3 months
Weeks 1–3

Discovery & shaping

Discovery: onboarding questionnaire, coach-athlete workflows, pricing tiers.

  • Free Tier
Weeks 4–10

Core build

Logger, Strength Score, coach chat & video review, nutrition targets.

  • Strength Score
  • Nutrition
Weeks 11–13

Launch & iterate

Free-forever tier, Strava & HealthKit, web parity, Trustpilot-grade polish.

  • Human Coaching

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