Coaching That Scales
Delivered engagement. Coralsoft designed and built this product end to end; figures below retain their evidence level.
What was in place before we started.
Caliber pairs a free, ad-free strength logger with access to certified human coaches — not AI. Its method is mastery over variety: repeat core lifts while progressively adding load and reps.
Caliber pairs a free, ad-free strength logger with access to certified human coaches — not AI. Its method is mastery over variety: repeat core lifts while progressively adding load and reps.
- Engagement
- 3 months reconstructed
- Team
- 3 people
- Budget
- $15k – $25k reconstructed
- Year
- 2026
- Used by
- Beginners to intermediates · Plateau-breakers
- Differentiator
- Certified 1-on-1 human coaches
- Coverage
- Training, nutrition, sleep, habits
- Output
- Strength Score, plans, form review
Each constraint, and what we did about it.
The bottleneck was never the workout — it was accountability that scales. Caliber puts a certified human behind the logger.
Outcome, with the source of every figure.
By making certified human coaching affordable and scalable, Caliber gave beginners real accountability and intermediates a way to break plateaus — without the price of an in-person trainer.
How it was sequenced.
Discovery & shaping
Discovery: onboarding questionnaire, coach-athlete workflows, pricing tiers.
- Free Tier
Core build
Logger, Strength Score, coach chat & video review, nutrition targets.
- Strength Score
- Nutrition
Launch & iterate
Free-forever tier, Strava & HealthKit, web parity, Trustpilot-grade polish.
- Human Coaching
More in Health & Wellness.
More work like this.
Every case study is a Coralsoft delivery story, with the evidence behind each figure kept visible.