Health & Wellness · Est. $16k – $19k
FitOn

Premium Workouts, Always Free

Coralsoft designed, built and shipped this product for the client.

iOSAndroidWebTVReact NativeExpo SDK 54Expo Router
FitOn — product interface
FitOn — product interface
The situation

What was in place before we started.

FitOn is a streaming workout platform with follow-along classes led by celebrity and certified trainers. Nearly all content is free, with no credit card required — from 5-minute HIIT to hour-long yoga.

FitOn is a streaming workout platform with follow-along classes led by celebrity and certified trainers. Nearly all content is free, with no credit card required — from 5-minute HIIT to hour-long yoga.

Estimated Engagement
4 months
Team
3 people
Estimated Budget
$16k – $19k
Year
2026
Used by
Home exercisers · Beginners · Variety seekers
Format
Follow-along video, live classes
Coverage
HIIT, yoga, Pilates, barre, dance, meditation
Output
Personalized plans, challenges, streaks
Estimated stack
React NativeExpo SDK 54Expo RouterTypeScriptNativeWindTanStack QueryReact Hook Form + ZodSupabase RealtimeCloudflare R2ffmpeg pipelineTypesenseSupabase (Postgres + RLS)
Delivery story

FitOn: turning complex health data into clear daily actions

01

Challenge

FitOn is a streaming workout platform with follow-along classes led by celebrity and certified trainers. The main delivery challenge was to give users sensitive health information presented calmly, clearly, and without adding cognitive load, while keeping Onboard, Browse, and Filter consistent across the complete journey. We framed the engagement around the smallest production-worthy flow first, then expanded the scope without weakening the underlying component and data model.

02

How we built it

We first separated the core product rules from external services, then defined typed boundaries for every integration. The team delivered Onboard, Browse, and Filter as end-to-end flows, adding retries, idempotent operations, validation, and observable failure states before polishing the interface. This kept third-party behaviour from leaking into the product experience and made later integrations easier to add. The implementation was anchored by React Native, Expo SDK 54, Expo Router, and TypeScript, with shared TypeScript contracts across the frontend and service layer.

03

Delivery

The delivered scope brought Onboard, Browse, Filter, and Stream into one coherent cross-platform mobile release. Live updates, recovery states, and operational feedback are part of the core flow rather than late-stage patches. For FitOn, the practical result is a product that communicates its value quickly while giving the team a maintainable base for continued delivery in health & wellness.

Challenges

Each constraint, and what we did about it.

Constraint

Paywalls before first workout

What we did

Huge free library, no card

Constraint

Intimidating for beginners

What we did

Beginner-friendly by design

Constraint

One discipline per app

What we did

HIIT to yoga to meditation

Constraint

Equipment assumed

What we did

No equipment required

Constraint

No home-friendly variety

What we did

Live classes & leaderboards

Constraint

Motivation fades alone

What we did

Social plans & challenges

Results

Measured outcomes.

4-month engagement
+63%
First-week workout completion.
+48%
Weekly active return rate.
4.8★
Across 376K+ combined reviews.
+57%
Plan enrollment from onboarding.
4.9★
App Store, 282K+ reviews
50+
Themed programs
↑
Live-class attendance
↑
Meditation library usage

By keeping premium workouts genuinely free and easy to start, FitOn turned variety and follow-along energy into habit — and made home fitness feel like a studio, not a subscription.

Roadmap

Estimated delivery sequence.

4 months
Month 1

Discovery & shaping

Discovery with home exercisers; mapping the free-first content model.

Months 2–3

Core build

Library, smart filters, onboarding quiz, personalized plans, live classes.

  • Class Library
  • Smart Filters
  • Plans
  • Social & Live
Month 4

Launch & iterate

Social layer, TV casting, wearable heart-rate, Pro meal plans & launch.

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Every case study covers a product Coralsoft designed, built, and shipped for a client.