Premium Workouts, Always Free
Delivered engagement. Coralsoft designed and built this product end to end; figures below retain their evidence level.
What was in place before we started.
FitOn is a streaming workout platform with follow-along classes led by celebrity and certified trainers. Nearly all content is free, with no credit card required — from 5-minute HIIT to hour-long yoga.
FitOn is a streaming workout platform with follow-along classes led by celebrity and certified trainers. Nearly all content is free, with no credit card required — from 5-minute HIIT to hour-long yoga.
- Engagement
- 4 months reconstructed
- Team
- 3 people
- Budget
- $35k – $40k+ reconstructed
- Year
- 2026
- Used by
- Home exercisers · Beginners · Variety seekers
- Format
- Follow-along video, live classes
- Coverage
- HIIT, yoga, Pilates, barre, dance, meditation
- Output
- Personalized plans, challenges, streaks
Each constraint, and what we did about it.
Outcome, with the source of every figure.
By keeping premium workouts genuinely free and easy to start, FitOn turned variety and follow-along energy into habit — and made home fitness feel like a studio, not a subscription.
How it was sequenced.
Discovery & shaping
Discovery with home exercisers; mapping the free-first content model.
Core build
Library, smart filters, onboarding quiz, personalized plans, live classes.
- Class Library
- Smart Filters
- Plans
- Social & Live
Launch & iterate
Social layer, TV casting, wearable heart-rate, Pro meal plans & launch.
More work like this.
Every case study is a Coralsoft delivery story, with the evidence behind each figure kept visible.