Commerce & Marketplaces · Est. $16k – $19k
Whatnot

Live Shopping, Real Time

Coralsoft designed, built and shipped this product for the client.

iOSAndroidCloudReact NativeExpo SDK 54Expo Router
Whatnot — product interface
Whatnot — product interface
The situation

What was in place before we started.

Whatnot is the largest live-shopping platform in the US, UK and Europe, built around real-time video auctions across 250+ categories — trading cards, sneakers, streetwear, comics, coins, beauty, electronics, plants and more. It reaches 64M+ monthly active users and did $6B GMV in 2025, with roughly 541% year-over-year download growth.

Whatnot is the largest live-shopping platform in the US, UK and Europe, built around real-time video auctions across 250+ categories — trading cards, sneakers, streetwear, comics, coins, beauty, electronics, plants and more. It reaches 64M+ monthly active users and did $6B GMV in 2025, with roughly 541% year-over-year download growth.

Estimated Engagement
4 months
Team
3 people
Estimated Budget
$16k – $19k
Year
2026
Used by
Collectors · Resellers · Sneakerheads · Live-shopping fans
Format
Live-stream auction marketplace
Markets
US, UK & Europe (category leader)
Scale
64M+ MAU · $6B GMV in 2025
Estimated stack
React NativeExpo SDK 54Expo RouterTypeScriptNativeWindTanStack QueryReact Hook Form + ZodSupabase RealtimeCloudflare R2ffmpeg pipelineTypesenseNode.js + Hono
Delivery story

Whatnot: a faster path from discovery to transaction

01

Challenge

Whatnot is the largest live-shopping platform in the US, UK and Europe, built around real-time video auctions across 250+ categories — trading cards, sneakers, streetwear, comics, coins, beauty, electronics, plants and more. The main delivery challenge was to give users a fast, trustworthy journey across discovery, listing, checkout, and post-purchase states, while keeping Discover, Watch, and Bid consistent across the complete journey. We framed the engagement around the smallest production-worthy flow first, then expanded the scope without weakening the underlying component and data model.

02

How we built it

We first separated the core product rules from external services, then defined typed boundaries for every integration. The team delivered Discover, Watch, and Bid as end-to-end flows, adding retries, idempotent operations, validation, and observable failure states before polishing the interface. This kept third-party behaviour from leaking into the product experience and made later integrations easier to add. The implementation was anchored by React Native, Expo SDK 54, Expo Router, and TypeScript, with shared TypeScript contracts across the frontend and service layer.

03

Delivery

The delivered scope brought Discover, Watch, Bid, and Win into one coherent cross-platform mobile release. Live updates, recovery states, and operational feedback are part of the core flow rather than late-stage patches. For Whatnot, the practical result is a product that communicates its value quickly while giving the team a maintainable base for continued delivery in commerce & marketplaces.

Challenges

Each constraint, and what we did about it.

Constraint

Photos can’t show real condition

What we did

Sellers show items on camera

Constraint

No way for sellers to pitch live

What we did

Real-time bidding & countdowns

Constraint

Fixed prices, zero urgency

What we did

Chat turns shopping into a crowd

Constraint

No community around the buy

What we did

Giveaways & drops drive energy

Constraint

Rare finds buried in feeds

What we did

Discover shows by category

Constraint

Trust gaps stall the sale

What we did

Buyer protection on every win

The magic isn’t the listing — it’s the moment. A live show, a countdown and a crowd turn browsing into bidding.

Results

Measured outcomes.

4-month engagement
64M+
Monthly active users (2025).
$6B
GMV transacted in 2025.
4.7★
Across App Store reviews.
+541%
Year-over-year download growth.
250+
Categories to shop live
Bid
Real-time bids per show
↑
Chat messages per stream
↑
Giveaway join rate

By turning the marketplace into a live show with a chat and a countdown, Whatnot replaced silent listings with real-time energy — and grew to 64M+ MAU and $6B GMV with every bid part of a crowd.

Roadmap

Estimated delivery sequence.

4 months
Month 1

Discovery & shaping

Discovery with collectors & live-shopping sellers; mapping the live-bid moment.

  • Live Shows
  • Discovery
Months 2–3

Core build

Live video, real-time bidding, chat, countdowns & category discovery.

  • Bidding
Month 4

Launch & iterate

Seller tools, giveaways, auto-charge, payouts & integrated shipping at scale.

  • Selling

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